{"id":57,"date":"2020-12-22T12:43:31","date_gmt":"2020-12-22T11:43:31","guid":{"rendered":"http:\/\/www.60grattacielopirelli.org\/v-act\/"},"modified":"2021-04-07T08:58:44","modified_gmt":"2021-04-07T06:58:44","slug":"v-act","status":"publish","type":"page","link":"https:\/\/www.60grattacielopirelli.org\/en\/v-act\/","title":{"rendered":"LOMBARDY: <br class=\"d-only\">A SMART LAND <br class=\"d-only\">FOR A SUSTAINABLE <br class=\"d-only\">FUTURE"},"content":{"rendered":"And tomorrow? What will the Milan and Lombardy of tomorrow be like? \u201cTo compete, a city needs to have wings and roots,\u201d maintained Ulrich Beck, an authoritative scholar of metropolitan transformations. Roots, meaning the awareness of its own history. And wings to be able to fly towards the horizon of the future. A sophisticated ability to deal with the future of memory. This metropolis, and this region, have all the credentials they need to deal confidently with a season marked by the fragility and uncertainties of the crisis and an unprecedented series of opportunities for change and development.\r\n<span class=\"hidden\">\r\nThe Pirelli Skyscraper was a symbol of innovative business culture during the intense years of the economic boom. And then of an ambitious institutional culture, in the time of reforms that led to the birth and development of the regions, with a political idea inspired by the effective government of the territory. Today, the Skyscraper remains among the landmarks of a metropolis that is committed to promoting sustainable environmental and social development. In reconstructing its history, we have listened to ten voices, those of Piero Bassetti, Eva Cantarella, Alessandro Fermi, Attilio Fontana, Giuseppe Guzzetti, Uliano Lucas, Carlo Ratti, Gianfelice Rocca, Andr\u00e9e Ruth Shammah and Marco Tronchetti Provera, women and men who represent politics, culture and the economy. In memories and forecasts, their words reveal the prospects for a region that has passed through moments of great difficulty and, despite everything, has always been able to leverage its own abilities to dream, hope, plan and build. To work. The future, therefore, speaks of smart land and senseable city, of technological humanism and sustainable economy, in environmental and social terms. Of interconnections and better governance of fair trade globalisation, tailored to people and their rights. And of a new metropolitan condition in which Milan and Lombardy, firmly established in the heart of Europe and with their eyes turned towards the Mediterranean, will be able to create original synergies between industry with solid manufacturing roots and expansion on the international markets, between local values and the need for flows (of people, capital, ideas), between genius loci and artificial intelligence, between high-tech services and a concern for quality training for the new generations, and between competition and social commitment. This striking landmark, which all the conversations about the Skyscraper have brought out, is that of an original multi-disciplinary culture with the ability to combine the humanities and scientific knowledge, cutting-edge research and popular solidarity. The knowledge economy and a concern for the quality of life, for widespread social well-being, are solid values that this region is capable of expressing in Institutions and businesses, and in social and cultural organisations. With a particular aptitude for metamorphosis. For which, even in the most contentious of times, it is capable of planning its own future.<\/span>","protected":false},"excerpt":{"rendered":"<p>And tomorrow? What will the Milan and Lombardy of tomorrow be like? \u201cTo compete, a city needs to have wings and roots,\u201d maintained Ulrich Beck, an authoritative scholar of metropolitan transformations. Roots, meaning the awareness of its own history. And wings to be able to fly towards the horizon of the future. A sophisticated ability [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"tpl-v-tempo.php","meta":{"footnotes":""},"class_list":["post-57","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/pages\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":7,"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/pages\/57\/revisions"}],"predecessor-version":[{"id":564,"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/pages\/57\/revisions\/564"}],"wp:attachment":[{"href":"https:\/\/www.60grattacielopirelli.org\/en\/wp-json\/wp\/v2\/media?parent=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}