Act V

LOMBARDY:
A SMART LAND
FOR A SUSTAINABLE
FUTURE

And tomorrow? What will the Milan and Lombardy of tomorrow be like? “To compete, a city needs to have wings and roots,” maintained Ulrich Beck, an authoritative scholar of metropolitan transformations. Roots, meaning the awareness of its own history. And wings to be able to fly towards the horizon of the future. A sophisticated ability to deal with the future of memory.

And tomorrow? What will the Milan and Lombardy of tomorrow be like? “To compete, a city needs to have wings and roots,” maintained Ulrich Beck, an authoritative scholar of metropolitan transformations. Roots, meaning the awareness of its own history. And wings to be able to fly towards the horizon of the future. A sophisticated ability to deal with the future of memory. This metropolis, and this region, have all the credentials they need to deal confidently with a season marked by the fragility and uncertainties of the crisis and an unprecedented series of opportunities for change and development.

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Attilio Fontana

President of the Lombardy Region

Sixty years ago, the genius of Gio Ponti gave life to the symbolic building of Milan and Lombardy. The Pirellone, authentic expression of progress and high-tech, has watched over the changing of customs, the growing affluence achieved by means of work and ingenuity and the evolution of a contemporary, cosmopolitan metropolis.

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Alessandro Fermi

President of the Lombardy Regional Council

The Pirellone has played a leading part in many seasons of Lombard life and always proved perfectly capable of performing new functions. [...] Then in 1978, after eight years without a fixed home, the Lombardy Region acquired the Skyscraper as its headquarters.

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Marco Tronchetti Provera

Executive Vice Chairman, CEO of Pirelli and Chairman of Fondazione Pirelli

In the sixties the Skyscraper rapidly became a symbol of the economic miracle, in an Italy that wanted to rebuild and free its extraordinary energies, so as to become in a few years one of the largest industrial world powers.

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Piero Bassetti

First president of the Lombardy Region

Milan has been able in a way to transform a monument from a symbol of a corporation to a representation of the republican Institution. This, in my opinion, is one of the reasons why the Pirelli Skyscraper is cherished and unquestionable for Milan, because it was built by the private sector and capitalism and was consensually introduced into the democratic development of the country in a phase of transformation of Italian society and political organisation.

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Eva Cantarella

Historian

I remember very clearly that the construction of the Pirelli Skyscraper [...] was the symbol [...] of this new Milan, which at that time was also a model to be exported abroad because [...] it inspired the Pan Am building in New York.

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Giuseppe Guzzetti

Attorney, president of the Lombardy Region from 1979 to 1987

Today [...] there is a Milan projected towards the future. When I gazed out of the big windows on the thirtieth floor, I had two spectacles spreading out before me. The first was a breathtaking view, stretching from the Maritime Alps to Monte Rosa, the Swiss Alps, the Lombard Prealps and Alps, the Bergamo and Brescia Alps, the Po Valley, Brianza.

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Uliano Lucas

Photojournalist

I was struck by an elderly man with a suitcase and a box who was wandering across Piazza Duca d'Aosta in front of the Pirelli Tower and I stopped him. He asked me for directions and we got talking. He was a Sardinian from Olbia. And I started talking to him about Sardinia.

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Carlo Ratti

Architect and engineer, director of the MIT SenseableCity Lab

Today is a beautiful time for cities, because all those technologies that have changed our lives in the past ten, twenty, thirty years – I am thinking of networks, of digital – are entering the city, physical space.

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Gianfelice Rocca

Gianfelice RoccaPresident Gruppo Techint

Milan clearly has to invest in sectors that are projected towards the future. It is a city that also has industrial exposure in the green sector, which is certainly very important. And it feels the decisive weight of digital technology, an enabling sector for the whole economic and social world. The goal: to make the metropolis a smart city, [...] meaning a city that can be lived in easily, thanks to the quality of its development and relationships.

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Andrée Ruth Shammah

Stage director and manager of the Teatro Franco Parenti –Bagni Misteriosi

The Skyscraper is a part of Milan that is modern yet classical. [...] It is when modernity becomes contemporary, but classical, meaning that a form is just right from the start, and never needs to be reviewed or revised. [...] The Pirelli Skyscraper was always in our minds, even before it was there.

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